10 Best Email Marketing Platforms 2025

Email marketing has come a long way  from simple newsletters. Today, it is smarter, more personal, efficient and AI driven. Whether you want to automate campaigns, build strong customer relationships, or increase conversions, the right tool can make a big difference. In this blog, we will look at the best email marketing platforms of 2025. We will cover AI-driven tools, their pricing, and features, and see how each one helps you create interactive and effective campaigns.

1. Mailmodo AI

Mailmodo is a powerful AI email marketing platform that helps you at every step of creating a campaign. It starts from planning your strategy to sending optimized messages. Instead of building workflows manually, you simply tell it your goal, and it creates a complete journey for you, including the triggers, content, and timing. It also helps you with subject lines, body text, and template ideas, which makes the process easier and more efficient. 

What sets Mailmodo apart is its focus on learning and improvement. Its AI tracks how users engage with your emails and provides suggestions to enhance engagement or adjust campaigns in real time. With built-in support for interactive elements like polls and forms, it combines innovation with useful marketing tools to deliver better results.

Key features:

• Interactive AMP emails: Engage readers with in-email actions like forms, polls, and surveys.
• AI-driven campaign assistance: Create optimized content, segments, and workflows using smart prompts.
• Visual automation builder: Develop multi-step journeys to automatically nurture leads.
• Template library: Access 500+ prebuilt designs for every marketing use case.
• Advanced analytics: Easily track performance in real time to determine ROI.
• API integration: Easily integrate Mailmodo AI with CRMs that you frequently use.
• Managed deliverability: Get expert assistance to maintain top inbox placement rates.

Pricing:

Free plan: ₹0/month

Lite plan: ₹3,199/month

Pro plan: ₹6,399/month

Max plan: ₹11,999/month

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2. Mailchimp

Mailchimp is one of the well known brands in email marketing. It provides an adaptable environment that suits beginners as well as professionals. What makes it stand out is the way it brings together all the marketing tools like email, landing pages, social ads, and CRM.You have a single hub where you can manage contacts, automate sequences, and inspect performance without the need to switch between different platforms.

Over the years, it's developed far beyond newsletters. Its Creative Assistant helps in crafting designs that match your brand, and features like send-time optimization and predictive segmentation make it possible to tailor content with less guesswork.

‍Key features:

• Simple Email Builder: Create beautifully looking emails by simply dragging and dropping blocks.
• Automation tools: Automate the sending of email for customer activity.
• Personalization: Intelligently segment the right audience to effectively target.
• A/B testing: Try different subject lines or text to find the most successful.
• Reports and insights: Monitor opens, clicks, and conversions with a click.
• Multi-channel service: Run email, advertising, and landing pages from one platform.

‍Pricing:

Free plan: ₹0/month

Essentials plan: ₹385/month

Standard plan: ₹575/month

Premium plan: ₹11,500/month

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3. Moosend

When you’re looking for a strong email platform that won't break the bank, check out Moosend. It offers complete email marketing and automation features. You can design campaigns, build workflows, and track performance—all in one platform. Automate regular marketing tasks with the system so you can spend more time on creative work and less on manual setup.

The beauty of Moosend is the value it offers for the price you pay. You can design your emails using the drag-and-drop editor. You can also divide your audience based on their behavior and preferences. The platform allows you to create landing pages and forms as well. Its automation system supports triggers for cart abandonment and multi-step workflows. You also get detailed reports, product recommendations, and integration with other tools, keeping everything connected.

‍Key features:

• Drag-and-drop email builder: Design emails without needing code.
• Email templates & personalization: Use templates and tailor content to each subscriber.
• Marketing automation: Build automated workflows with triggers, conditions, and sequences.
• Audience management: Segment lists, use custom fields, tags, and detailed filters.
• Landing pages & subscription forms: Capture leads with beautiful, high-conversion pages.
• Reporting & analytics: Monitor opens, clicks, revenue, and conversion metrics.
• Product recommendations & eCommerce features: Suggest items based on user behavior.
• SMTP & transactional email support: Send system emails reliably.
• Integration support: Connect with CRMs, e-commerce tools, and other marketing apps.

‍Pricing:

Free trial: 30 days full access

Pro plan: Starts at ₹750/month

Enterprise plan: Custom pricing based on business needs

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4. ActiveCampaign

ActiveCampaign is famous for its smart automation and relentless focus on building a lifelong customer relationship. It does so much more than just emailing; you are able to create complete customer journeys that work behind the scenes.

The service combines email marketing nicely with CRM software so that you have the ability to monitor your leads, handle deals, and close customers when the time is just right. It's a great solution for companies that want to build lasting relationships but are not interested in simply distributing newsletters.

While it has highly developed features, its layout is evident and easy to understand once you're using the platform. You are easily able to set up campaigns, add tags for your subscribers, and create workflows without any technical experience.

‍Key Features

• Automation Builder: Create personalized customer journeys in a step-by-step manner.
• CRM integration: Manage your leads and sales directly within the platform.
• Segmentation: Segment customers by behavior or interest.
• Email templates: Choose from pre-designed or create your own.
• Analytics and tracking consist of tracking open rates, click rates, and conversion.
• Site tracking: Monitor your visitors' activities prior to and after opening your mails.

‍Pricing (billed annually):

Starter: $15/month

Plus: $49/month

Pro: $79/month

Enterprise: $145/month

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5. Brevo

Brevo, previously known as Sendinblue, is a simple-to-use and affordable email and SMS advertising software. It is suitable for small businesses that have to maintain regular contacts with customers but will not have to handle several applications.

You can create your mails easily using Brevo, automate your follow-ups and have all your contacts in a single dashboard. The good news is that it also has a CRM that comes built in and handles transactional mails so it's a complete communication platform.

‍Key Features:

• Email and SMS marketing: Send campaigns across several channels.
• Automation workflows: Schedule and trigger emails automatically.
• Drag-and-drop builder: Craft stunning email in minutes.
• CRM integration: Preserve the history and customer data.
• Reporting for performances: Tracking opens, clicks, and engagement.

‍Pricing:

Free plan: ₹0/month

Starter plan: ₹562.50/month

Business plan: ₹1,210.50/month

Enterprise plan: Custom pricing

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6. HubSpot Marketing Hub

HubSpot is amongst the most reliable marketing automation companies, and its email software is powerful but easy to navigate. It lets you create professional-looking emails, automate campaigns, and see all the activity happen through a single dashboard.

What's truly awesome about HubSpot is its complete integration with its free CRM. This means that you're able to create personalized email using real customer data while keeping all your contacts in a single easy spot.

‍Key Features-

• CRM integration: Send personalized email using customer insights.
• Automation workflows: Automated emailing of key contacts.
• Drag-and-drop builder: Build stunning templates quickly.
• A/B testing: Find the most effective subject lines and layouts.
• Analytics involve measuring open rates, clicks, and conversions.

‍Pricing:

Free plan: ₹0/month

Starter plan: ₹5,400/month

Professional plan: ₹27,000/month

Enterprise plan: ₹60,000/month

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7. MailerLite

MailerLite is a simple email marketing tool that's good for new business owners and small companies. It's all about keeping things easy and simple designing, sending, and automating your email without needing any technical know-how.

The drag-and-drop editor allows for effortless creation of newsletters, while the automation tools ensure you remain connected with your audience. Additionally, MailerLite offers landing pages, pop-ups, and surveys, all designed to help you grow your subscriber list more rapidly.

‍Key Features:

• Drag-and-drop builder: Craft stunning professional-looking email.
• Automation workflows: Automate the sending of emails.
• Landing and Pop-up pages: Get your leads instantly from your website.
• Segmentation: Persuade the appropriate audience by using appropriate communications.
• Analytics: Analyze campaign performance in real time.

‍Pricing:

Free plan: $0/month

Growing Business plan: $9/month

Advanced plan: $18/month

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8. Constant Contact

Constant Contact is also a highly dependable and easy email marketing program. It's for small organizations and nonprofits that must develop relationships and promote events without the necessity for high-level technical expertise.

It allows you to easily create nicely-looking email messages, add schedules to your campaign, and see your results. It also allows you to create surveys, create landing pages, and handle your social posts—all from the same place.

‍Key Features:

• Email templates:Choose from thousands of pre-designed templates.
• Automation tools: Send welcome emails and follow-ups automatically.
• Contact management: Keep your contacts in order and current.
• Event marketing: Promote and manage events directly through email.
• Reports and analysis: View performance statistics in easily readable dashboards.

‍Pricing:

Lite plan: ₹990/month

Standard plan: ₹2,888/month

Premium plan: ₹6,600/month

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9. GetResponse

GetResponse is all-in-one marketing software that will help organize your activities in a way that encompasses email marketing and automation to landing pages and webinars. It is a great answer for companies that want all their marketing software in one place.

The platform itself is user-friendly, and the visual automation builder makes it seamless to set up customer journeys. You also get the choice of constructing autoresponders, A/B testing, and monitoring the performance of each campaign easily.

‍Key features:

• Automation builder: Build workflows easily and manage follow-ups.
• Landing pages: Create high-performance pages for lead captures.
• Webinars: Conduct live sessions seamlessly right from the platform.
• A/B testing: Discover your ideal versions of email.
• Analytics: Keep track of real-time performance and engagement.

‍Pricing:

Starter: ₹1,371.24/month

Marketer: ₹4,258.07/month

Creator: ₹4,979.78/month

Enterprise: Custom pricing

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10. Klaviyo

Klaviyo is one of the leading email marketing software designed expressly for e-commerce business. It allows the online shops to send personalized mails, automate customer journeys, and manage SMS campaigns in a smooth way while using a toll-free number or a branded sender ID.

What distinguishes Klaviyo is its extreme dedication to data. It closely keeps tabs on customer activities like page visits, purchases, and product views so that you know exactly who of your audience is most active and most likely to purchase. This key information boosts the accuracy and effectiveness of your advertising efforts.

‍Key features:

• Advanced segmenting: Segment customers by behavior and buying.
• Automation workflows: Automate email and SMS streams easily.
• Personalization: Send unique communications to unique subscribers.
• Analytics: Monitor campaign performance and calculate ROI.
• Integrations: Integrate with ecommerce software like Shopify, WooCommerce, and CRMs.

‍Pricing:

Free plan: $0/month

Paid plans: Starting at $20/month

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Conclusion 

The most expensive email marketing software isn't necessarily the best, it depends on your goal and business requirements.

If you are looking for interactive and interesting campaigns, AMPmails and Mailmodo are the way to go. For simplicity, you may consider Brevo or MailerLite. If you are looking for high-level automation, consider ActiveCampaign or HubSpot. For e-commerce companies, Klaviyo is the way to go.

Begin with a complimentary plan or trial, explore the various options available, and select the one that allows you to create a stronger connection with your audience while achieving expected results.

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