10 Best Email Marketing Platforms for Small Business

Running a small business means taking on many roles, from managing sales and finances to ensuring customer satisfaction. That’s why email marketing is so important. It’s affordable, easy to set up, and helps you keep in touch with your audience without spending too much.

However, with so many options available, finding the right tool can be challenging. To simplify your search, we’ve gathered the 10 best email marketing platforms for small businesses in 2025. These tools combine affordability, automation, and AI to help you grow more quickly.

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1. Mailmodo

Mailmodo stands out as one of the smartest and most advanced AI email marketing platform for small businesses. It doesn’t just help you send emails, it helps you create them. With its powerful built-in AI, you can generate complete email templates, subject lines, and content in seconds. Just by describing your campaign goal, tone, and audience, Mailmodo's AI instantly suggests creative, ready-to-send designs and personalized text that match your brand voice perfectly.

What is unique to Mailmodo is that it integrates AI automations with interactivity so seamlessly. You can build interactive emails so that your customers can fill out forms, book meetings, even make payments right from within their inbox no additional click required. With automated customer flows, smart segmentation, as well as robust analytics, you are provided with software that saves time while producing professional, high-converting outputs.

Key features:

• Interactive AMP emails: Engage readers with in-email actions like forms, polls, and surveys.
• AI-driven campaign assistance: Create optimized content, segments, and workflows using smart prompts.
• Visual automation builder: Develop multi-step journeys to automatically nurture leads.
• Template library: Access 500+ prebuilt designs for every marketing use case.
• Advanced analytics: Easily track performance in real time to determine ROI.
• API integration: Easily integrate Mailmodo AI with CRMs that you frequently use.
• Managed deliverability: Get expert assistance to maintain top inbox placement rates.

Pricing:

Free plan: ₹0/month

Lite plan: ₹3,199/month

Pro plan: ₹6,399/month

Max plan: ₹11,999/month

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2. Brevo

Brevo is a user-friendly marketing platform that helps small businesses manage emails, SMS, and WhatsApp campaigns all in one place. Its simple drag-and-drop editor makes it easy to design emails. Built-in automation handles sending messages at the right time.

Thanks to AI, Brevo suggests better subject lines and optimizes send times based on how the audience behaves. It’s ideal for businesses that want smart automation without requiring a large marketing team.

Key Features:

• AI tools for subject lines and timing optimization
• All-in-one platform for email, SMS, and WhatsApp
• Built-in CRM for better customer management
• Easy automation and segmentation
• Free and affordable paid plans

Pricing:

Free plan: ₹0/month

Starter plan: ₹562.50/month

Business plan: ₹1,210.50/month

Enterprise plan: Custom pricing

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3. MailerLite

MailerLite is another great and easy-to-use email marketing tool that helps small businesses create professional campaigns. Its simple design and drag-and-drop editor make it easy to build emails and automations, even for new users. 

The platform's AI writing assistant helps you create catchy subject lines and engaging content in seconds. You can also build landing pages, sell digital products, and track performance, all at a price that’s great for growing businesses or startups.

Key Features:

• AI assistant for subject lines and email content
• Easy drag-and-drop editor
• Automation for welcome and follow-up emails
• Tools for landing pages and digital sales
• Free plan with affordable upgrades 

Pricing:

Free plan: $0/month

Growing Business plan: $9/month

Advanced plan: $18/month

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4. ActiveCampaign

ActiveCampaign is a strong contender in  email marketing and automation platform for small businesses looking to grow smartly. It helps you automate emails, SMS, and CRM from one place while keeping your automation simple with an easy-to-use visual workflow builder. 

Its AI features take personalization up a notch. It predicts the best times to send your emails and creates custom content that connects with your audience. It also makes it easy to track customer behavior, score leads, and automate follow-ups automatically. This is ideal for fast-growing companies that want more control and insight.

Key Features:

• AI tools for timing, content, and personalization
• Visual automation builder for complex workflows
• Built-in CRM with lead scoring
• Multi-channel marketing via email and SMS
• Detailed reports and analytics

Pricing (billed annually):

Starter: $15/month

Plus: $49/month

Pro: $79/month

Enterprise: $145/month

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5. Klaviyo

Klaviyo is popular among e-commerce retailers and small businesses that want to use customer data for personalized marketing. It connects with platforms like Shopify and WooCommerce, allowing you to send targeted emails that reflect customer behavior. 

With its automated, AI-driven tools, Klaviyo can suggest subject lines, predict your customers' buying patterns, and help you send emails at the right time. Its segmentation and automated features let you run campaigns that feel personal, even as you scale up. This is ideal for online shops that want to build customer loyalty.

Key features:

• AI tools for content, timing, and predictions
• Deep e-commerce integrations with Shopify and WooCommerce
• Smart segmentation and automation
• Real-time analytics and performance tracking
• Designed for growing online businesses

Pricing:

Free plan: $0/month

Paid plans: Starting at $20/month

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6. Mailchimp

Mailchimp is one of the most respected names in email marketing, ideal for small companies seeking reliability and ease of use. It features a user-friendly drag-and-drop editor, customizable templates, and automated tools that enable you to build professional campaigns within minutes.

What truly distinguishes Mailchimp in today's landscape is its increasing incorporation of AI-powered features. The AI assistant lends a hand in crafting captivating content, optimizing sending times, and even forecasting which customers are most inclined to make a purchase. Coupled with robust analytics and seamless integrations with popular applications, it serves as a comprehensive solution for small businesses eager to expand.

Key features:

• Simple Email Builder: Create beautifully looking emails by simply dragging and dropping blocks.
• Automation tools: Automate the sending of email for customer activity.
• Personalization: Intelligently segment the right audience to effectively target.
• A/B testing: Try different subject lines or text to find the most successful.
• Reports and insights: Monitor opens, clicks, and conversions with a click.
• Multi-channel service: Run email, advertising, and landing pages from one platform.

Pricing:

Free plan: ₹0/month

Essentials plan: ₹385/month

Standard plan: ₹575/month

Premium plan: ₹11,500/month

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7. Constant Contact

Constant Contact is a reliable email marketing platform, designed particularly to help small companies retain touch with customers. The user-friendly editor, choice of numerous templates, and detailed step-by-step instructions make it a great option for beginners who want rapid professional results.

The AI tools and automation make it easier to manage campaigns with content recommendations and best send times generated from insights on engagement. And you can create surveys, promote events, and post on social media – from one location. It's a whole marketing software for businesses who are seeking consistency and ease.

Key Features:

• AI recommendations for send times and content ideas
• Simple drag-and-drop email editor
• Event and survey management tools
• Built-in social media posting and scheduling
• Detailed analytics and reports

Pricing:

Lite plan: ₹990/month

Standard plan: ₹2,888/month

Premium plan: ₹6,600/month

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8. GetResponse

GetResponse is an all-in-one marketing software that helps small businesses handle activities, including email marketing, automation, landing pages, and webinars. It’s a perfect solution for companies that want all their marketing tools in one place.

The platform is easy to use, and the visual automation builder allows you to set up customer journeys quickly. You also have the option to create autoresponders, run A/B tests, and easily track the performance of each campaign.

Key features:

• Automation builder: Build workflows easily and manage follow-ups.
• Landing pages: Create high-performance pages for lead captures.
• Webinars: Conduct live sessions seamlessly right from the platform.
• A/B testing: Discover your ideal versions of email.
• Analytics: Keep track of real-time performance and engagement.

Pricing:

Starter: ₹1,371.24/month

Marketer: ₹4,258.07/month

Creator: ₹4,979.78/month

Enterprise: Custom pricing

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9. BoldInbox

BoldInbox is a straightforward and lightweight email marketing platform designed for small businesses that want quick results without a steep learning curve. Its clean interface and ready-made templates allow you to create and send professional-looking emails in just a few minutes. 

While it doesn’t depend much on complex tools, BoldInbox uses smart automation and scheduling to help you reach your audience at the right time. You can manage contacts, run drip campaigns, and track performance easily, which makes it a good choice for startups or solo entrepreneurs who appreciate simplicity and speed.

Key Features:

• Easy drag-and-drop email builder
• Smart scheduling and automation tools
• Ready-to-use templates for faster campaign setup
• Contact management and segmentation
• Campaign analytics and performance tracking

Pricing:

Up to 100 contacts: ₹ 0

Up to 1,000 contacts: ₹ 990

Up to 3,000 contacts: ₹ 1,650

Up to 5,000 contacts: ₹ 2,150

Up to 10,000 contacts: ₹ 3,720

Up to 15,000 contacts: ₹ 5,370

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10. Omnisend

Omnisend is a user-friendly email marketing tool made for e-commerce businesses and startups. It allows you to manage email, SMS, and push notifications in one place. The simple templates and automation save you time. 

Its AI-driven features help you send messages when they are most effective and personalize content based on customer actions. With strong automation, real-time analytics, and easy integrations with Shopify and WooCommerce, Omnisend simplifies marketing for growing brands.

Key Features:

• AI-powered automation and personalization
• Email, SMS, and push campaigns in one platform
• Ready-to-use templates and workflows
• Seamless e-commerce integrations
• Analytics for tracking performance

Pricing:

Up to 250 contacts — Free

Up to 500 contacts — $16/month

Up to 2,500 contacts — $30/month

Up to 5,000 contacts — $60/month

Up to 10,000 contacts — $90/month

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Conclusion

Choosing the right email marketing platform can greatly impact a small business. Whether you need AI-powered automation, easy design tools, or low-cost options, there’s a solution for every requirement. Platforms like Mailmodo add smart creativity to your campaigns, while tools like MailerLite, Brevo, and Omnisend make automation straightforward and effective. 

Start small by trying out a free plan. Test various features to find the platform that works best for you. With the right tool, email marketing not only promotes your business but also helps you build lasting relationships with customers and achieve steady growth.

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