5 Ways To Improve Your Email B2B Prospecting

October 17, 2023

Email is still one of the most popular ways to communicate with potential customers, even in the age of social media.

It is one of the main pillars of B2B prospecting, and if done correctly, it can be a very effective way to reach out to potential customers.

Nevertheless, salespeople often make mistakes when prospecting via email, which can lead to lower response rates and fewer conversions.

What's more, with the rise of automation tools and the sheer volume of emails being sent daily, it's getting harder and harder to stand out from the crowd.

If you're looking for ways to improve your email B2B prospecting, you're in luck! In this blog post, we'll discuss five ways to make your prospecting efforts more successful. Stay tuned – it's sure to be informative!

Tip 1: Focus on the email subject

Your subject line is often the make-or-break factor regarding whether or not your email will be opened.

A SuperOffice study found that 33% of email recipients decide whether to open an email based on the subject line alone. That's a pretty significant number!

This means that you must ensure your subject line is interesting and engaging enough to get recipients actually to open and read your email.

Here are a few tips for crafting a subject line that will pique recipients' interest:

●     Keep it clear, concise, and to the point

●     Avoid using gimmicky or sales-y language

●     Include a sense of urgency

●     Make it personal by addressing the recipient by name

Tip 2: Make sure your targeting is done well

One of the main reasons why emails get overlooked is because they're not relevant to the recipient.

With so much noise in our inboxes, it's more important than ever to ensure your email is targeted and relevant to the person you're sending it to.

To do this, you need to have a good understanding of your target market and their needs and pain points. Once you know this, you can craft an email that resonates with them.

It's also important to segment your list so that you're sending emails to the right people. For example, if you have a list of potential customers, you wouldn't want to send them all the same generic email.

You would want to segment that list into smaller groups so that you can send more customized and targeted emails. This will help improve your open and click-through rates (CTRs), and increase your chances of conversion.

Tip 3: Diversify your actions through multichannel prospecting

Don't just rely on email to get in touch with potential customers.

With the multitude of communication channels available today, you have more options than ever to reach out and connect with your target market.

In addition to email, consider using LinkedIn - here’s a guide if you want to use LinkedIn for email scraping, Twitter, or even old-fashioned phone calls to reach out to potential customers.

The more touch points you have with a potential customer, the better your chances of getting their attention and eventually converting them into a paying customer.

Not to mention, using multiple channels will also help you get a better understanding of who your target market is and what they're looking for.

Tip 4: Use the right tools

As we mentioned earlier, prospecting -especially in a B2B setting- is all about automation and scaling your efforts efficiently by using the right tools.

Sales automation tools can help you automate repetitive tasks, like emailing and following up with potential customers. This frees your time to focus on more important things, like closing deals.

In addition to sales automation tools, there are also a number of helpful email tools that can make your prospecting efforts more successful.

For example, email finding tools that allow you to quickly gather contact information from websites, or email verification tools that help you clean your list and get rid of invalid or inactive email addresses.

Using the right tools can make a big difference in your success rate, so it's definitely something to consider if you're serious about your sales prospecting.

Tip 5: Feedback & iteration

Finally, it's important to always be testing, iterating, and getting feedback on your prospecting efforts.

What works for one company might not work for another, so it's important to experiment and find out what works best for you.

One way to do this is to A/B test your emails. This involves sending out two different versions of your email to a small group of people and seeing which one performs better.

You can also ask your customers for feedback on your emails. This can be done through surveys, interviews, or even just casual conversations.

The more feedback you can get, the better you'll be able to fine-tune your prospecting efforts and improve your results.


So, there you have it! Five simple tips to improve your email B2B prospecting.

By following these guidelines, you should start seeing better results in terms of opens, clicks, and conversions.

Prospecting can be a difficult task but by using these tactics, you’ll make the process a little bit easier and a lot more effective.

Are there any other techniques that have worked well for you when prospecting? We’d love to hear about them in the comments below!


Author's Bio

Rakibul Hasan | LinkedIn

As a digital marketing specialist, I'm well versed in SEO, SEM, inbound marketing, content, and social media, and constantly involved heavily with all sides of online marketing to help generate opportunities, drive sales, and build the brand. And my expertised on email marketing, find the blogger and outreach them to secure link placement.

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