Marketing Wiki - Learn Marketing terms and boost career

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Welcome to the Marketing Wiki

Learn about all the email and content marketing terms that is used and grow your career.

A/B testing

Autoresponder

Abandoned cart

Bounce rate

Blacklist

Behavioral segmentation

CAN-SPAM Act

Churn rate

Content marketing

Click-through rate (CTR)

Conversion funnel

Conversion rate

Click-to-open rate (CTOR)

Cart recovery

Call-to-action (CTA)

Confirmation email

Customer lifetime value

Cross-selling

Drip campaign

Demographics

Deliverability

Email automation

Email list

Engagement

Exclusivity

Frequency

Geolocation

HTML email

Header

Inbox placement

KPI

Landing page

Lead magnet

List segmentation

Metrics

Mobile optimization

Nurture campaign

Opt-out

Open rate

Opt-in

Personalization

Preview pane

Preheader text

Privacy policy

Responsive design

Re-engagement campaign

ROI

Spam

Subscriber

Subject line

Sender score

Segmentation

Suppression list

Transactional email

Target audience

Testimonial

Template

Text email

Trigger

Unsubscribe

User-generated content

Vanity metrics

Welcome email

Whitelist

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