Cart recovery is a process that involves sending targeted messages to customers who have added items to their shopping carts but abandoned them before completing their purchase. Abandoned carts are a common problem for online retailers, and cart recovery campaigns are designed to help retailers recover lost sales and revenue.
Cart recovery campaigns typically involve sending a series of messages to customers who have abandoned their carts, with the goal of encouraging them to return to their cart and complete their purchase. These messages may include personalized product recommendations, special offers, or reminders about the items left in their cart. By reminding customers of their abandoned carts, retailers can increase the chances that they will return to the site and complete their purchase.