Email automation is the use of technology to automate the process of sending emails to a predetermined list of subscribers or customers. Email automation enables businesses to engage with their audience in a personalized and timely manner. It involves setting up a series of automated emails to be sent to subscribers based on their behavior, such as opening an email or clicking on a link. Email automation can be used for a variety of purposes, including lead nurturing, onboarding new customers, promoting products or services, and more.
One of the main benefits of email automation is that it can save businesses time and resources by eliminating the need for manual email sending. By automating repetitive tasks, businesses can focus on other important aspects of their operations. Additionally, email automation can help improve the effectiveness of email marketing campaigns by ensuring that subscribers receive relevant and timely messages. By analyzing subscriber behavior and preferences, businesses can create more targeted and personalized email campaigns that are more likely to result in conversions.