A/B testing is a method of comparing two versions of a web page or app to determine which one performs better. It is a type of controlled experiment that randomly splits visitors or users into two groups, A and B. Group A sees version A of the web page or app, while group B sees version B. The goal of A/B testing is to measure the performance of each version and determine which one is more effective.
A/B testing is a powerful tool for optimizing user experience and increasing conversions. It can be used to test different versions of a web page or app to determine which one performs better. It can also be used to test different versions of a product or service to determine which one is more successful. A/B testing can help businesses make informed decisions about their products and services, and can help them optimize their user experience.
