Metrics refer to the set of quantifiable measures that businesses use to track their performance. Email marketing metrics include a range of quantitative indicators that help evaluate the effectiveness of email marketing campaigns. These metrics can be used to measure various aspects of email marketing, including open rates, click-through rates, conversion rates, bounce rates, and more.
Open rates represent the percentage of email recipients who opened an email. Click-through rates, on the other hand, refer to the percentage of recipients who clicked on a link in the email. Conversion rates are the percentage of recipients who took the desired action after clicking on a link, such as making a purchase or filling out a form. Bounce rates refer to the percentage of emails that were undeliverable and returned to the sender.