Click-to-open rate (CTOR) is a metric used to measure the effectiveness of email campaigns. It is calculated by dividing the number of unique clicks by the number of unique opens. CTOR is an important metric for email marketers as it helps them to understand how successful their campaigns are in terms of engagement. A higher CTOR indicates that the email content is engaging and relevant to the recipient, while a lower CTOR suggests that the content is not resonating with the audience. By tracking CTOR, email marketers can identify areas of improvement and optimize their campaigns for better results.
CTOR is also a useful metric for measuring the success of email campaigns over time. By tracking the CTOR of each campaign, marketers can identify trends and patterns in their email performance. This can help them to identify which campaigns are performing well and which ones need to be improved. Additionally, tracking CTOR can help marketers to identify which types of content are resonating with their audience and which ones are not. By understanding the CTOR of their campaigns, marketers can make informed decisions about their email marketing strategy and ensure that their campaigns are as effective as possible.