A transactional email is an automated email that is sent to a subscriber based on a specific action they have taken on a website or an app. These emails are typically triggered by actions such as a purchase confirmation, a password reset request, or a welcome email. Transactional emails are different from marketing emails in that they are sent in response to a user's action, rather than as part of a marketing campaign.
Transactional emails are an essential part of the customer journey, as they provide important information to subscribers and help to establish trust between the subscriber and the brand. As they are triggered by specific user actions, transactional emails tend to have higher open rates and click-through rates than marketing emails. Therefore, they can be an effective way for businesses to engage with their subscribers and improve the customer experience.
