An HTML email is a type of email that is designed using HTML code and can include various interactive elements such as images, videos, and clickable buttons. HTML emails have become a popular way for businesses to communicate with their customers and subscribers. Unlike plain text emails, HTML emails are visually appealing, engaging, and can effectively convey a brand's message.
One of the main advantages of using HTML emails is the ability to create a branded and visually appealing email that can help increase engagement and drive conversions. HTML emails can be customized with a company's branding, logo, and colors to make them instantly recognizable to recipients. HTML emails also allow businesses to include images and videos that can provide more context and enhance the email's overall appeal.