Abandoned cart is a term used in e-commerce to describe a situation where a customer adds products to their online shopping cart but does not complete the purchase. This can happen for a variety of reasons, such as unexpected costs at checkout, lack of trust in the website, or simply getting distracted before completing the transaction. Abandoned carts are a common problem for online retailers, as they represent lost sales and missed revenue opportunities.
To address this issue, many e-commerce businesses implement abandoned cart email campaigns. These campaigns involve sending targeted emails to customers who have abandoned their carts, reminding them of the products they left behind and encouraging them to complete their purchase. Abandoned cart emails may include a discount or special offer to incentivize the customer to complete the transaction. By using abandoned cart emails, businesses can recover lost sales and improve their overall conversion rates.
