Engagement refers to the level of interaction and activity between a brand and its audience, usually measured by various metrics such as clicks, likes, shares, comments, and views. The higher the engagement, the more connected and interested the audience is with the brand and its content.
Engagement is a crucial aspect of any marketing campaign, as it indicates how well the brand is resonating with its audience and whether the content is effectively reaching and engaging them. High engagement rates can lead to increased brand awareness, loyalty, and even conversions. On the other hand, low engagement rates may signal that the content is not relevant or valuable to the audience, or that the brand is not effectively targeting its audience.
