Mobile optimization is the process of designing and developing a website or email to ensure that it is easily accessible and functional on mobile devices. With the increasing use of smartphones and tablets, it is essential for businesses to optimize their websites and emails for mobile devices to ensure that they can reach and engage with their target audience.
Mobile optimization includes a variety of techniques such as responsive design, which adjusts the layout of a website or email to fit the screen size of a mobile device. It also includes optimizing images and videos for mobile devices, reducing page load times, and simplifying navigation to make it easier for mobile users to access content.