ROI

ROI is Return on investment, a metric used to measure the profitability of an email campaign.
Mountains

ROI, or return on investment, is a key performance metric used to measure the profitability of an investment. In the context of marketing and advertising, ROI is used to evaluate the effectiveness of a marketing campaign and determine whether it has generated a positive return on investment. ROI is calculated by dividing the net profit of an investment by the total cost of the investment.

ROI is a crucial metric for businesses as it helps to determine the profitability and success of a marketing campaign. By tracking ROI, businesses can make informed decisions about how to allocate their marketing budgets and prioritize different marketing initiatives. For example, if a particular marketing campaign has a high ROI, a business may choose to allocate more resources towards it to generate even greater returns.

In order to calculate ROI for a marketing campaign, businesses need to track both the costs associated with the campaign and the revenue generated as a result of the campaign.

Add an explanation
Enrich this article by adding explanation
Submit explanation content

Hit us up if you have any queries
or if interested in guest posting!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.