Demographics refer to the statistical characteristics of a population. In marketing, demographics are used to identify the characteristics of a target audience based on factors such as age, gender, income, education level, occupation, and geographic location. By understanding the demographics of their target audience, businesses can tailor their marketing strategies and messaging to better resonate with their audience.
Demographic information can be collected through various methods, such as surveys, online forms, and data analysis tools. This information is then used to create customer profiles or buyer personas, which are fictional representations of a business's ideal customer. These personas can help businesses understand their target audience's needs, pain points, and buying behaviors, which can inform their marketing and sales strategies.
