Geolocation refers to the process of identifying and determining the real-world geographical location of an object or person using digital information. In email marketing, geolocation can be used to target subscribers based on their physical location, allowing marketers to create more personalized and relevant email campaigns. By understanding the location of their subscribers, businesses can send targeted messages that resonate with local trends, events, and holidays.
Geolocation data can be gathered in a variety of ways, including IP address tracking, GPS location, and device information. This data can then be used to segment email lists and create targeted campaigns. For example, a clothing retailer could use geolocation data to send promotions for winter jackets to subscribers in colder climates, while offering summer deals to subscribers in warmer regions.