Unsubscribe refers to the action taken by an email recipient to stop receiving future emails from a particular sender or brand. Every email marketer or sender must include an unsubscribe link in their emails to give recipients an option to opt-out of future communications. The unsubscribe link should be clearly visible and easily accessible to ensure that recipients can quickly and easily opt-out if they no longer wish to receive emails. Failure to include an unsubscribe link in your emails may result in your emails being marked as spam or in violation of anti-spam laws.
Providing an easy and hassle-free unsubscribe option not only complies with the legal requirements but also enhances your sender reputation. When a recipient clicks the unsubscribe link, they are usually taken to a landing page where they can confirm their decision and choose the reason for unsubscribing. Offering a choice of reasons can help you understand why people are opting out of your emails and provide valuable feedback to improve your email campaigns.
