A welcome email is the first communication that a subscriber receives from a brand after signing up for their email list. It serves as an introduction and sets the tone for the relationship between the subscriber and the brand. Welcome emails typically have a higher open rate and engagement rate compared to regular promotional emails because subscribers are excited to receive their first communication from the brand.
A well-crafted welcome email not only welcomes the subscriber but also provides them with valuable information about the brand. It can include a brief introduction to the company, its values, and its mission statement. The email can also provide links to the brand's social media channels, blog, and website, giving the subscriber a chance to explore and learn more about the brand.
