A nurture campaign is an automated email marketing campaign designed to engage with prospects and customers at each stage of the buyer’s journey to move them closer to a purchase. The objective of a nurture campaign is to provide personalized and relevant content to leads, helping them make informed decisions about purchasing a product or service.
Nurture campaigns work by delivering a series of targeted emails that help to build a relationship with subscribers and guide them towards making a purchase. The content in a nurture campaign is designed to provide value to the subscriber, helping them understand the benefits of the product or service being offered. Nurture campaigns can be triggered by a variety of actions, such as signing up for a newsletter, downloading a white paper, or abandoning a cart.