Segmentation is the process of dividing a large group of customers or potential customers into smaller, more targeted groups based on shared characteristics or behaviors. This allows businesses to create more personalized and relevant marketing campaigns that are tailored to the specific needs and interests of each segment. By targeting specific segments, businesses can increase the effectiveness of their marketing efforts and improve customer engagement and retention.
Segmentation can be done based on a variety of factors, including demographic information such as age, gender, and location, as well as behavioral data such as purchase history, website activity, and engagement with marketing materials. By analyzing this data and identifying patterns, businesses can create detailed customer profiles that can be used to inform their marketing strategies.
