Email list is a collection of email addresses that businesses use to communicate with their subscribers. These lists can be compiled through a variety of methods, including sign-ups on a website or in-store, lead magnets, and purchased lists. Building an email list is a key component of email marketing, as it allows businesses to establish a direct line of communication with their audience and promote their products and services.
One of the benefits of email lists is that they can be segmented to target specific audiences with personalized messages. This can increase engagement and conversion rates, as subscribers are more likely to respond positively to content that is relevant to their interests and needs. Additionally, email lists provide businesses with a way to track engagement metrics, such as open rates and click-through rates, which can help them optimize their email marketing strategies.