Trigger in marketing refers to an action that initiates a predefined sequence of events or communication. This action could be anything from a specific user behavior on a website, like abandoning a cart, to a particular date or time, such as a customer's birthday. When a trigger is activated, it automatically sends a specific message or sequence of messages to the targeted audience, with the aim of prompting a specific response.
Triggered campaigns are highly effective in marketing because they allow for a personalized and timely communication strategy. By targeting users based on their specific behaviors or interests, businesses can increase engagement and conversion rates. For example, a triggered email campaign could be set up to send a discount code to customers who have abandoned their cart, with the aim of incentivizing them to complete the purchase. This can help to improve conversion rates and increase revenue.
