A drip campaign is a marketing strategy that involves sending a series of automated messages to leads or customers over a period of time. The goal of a drip campaign is to keep leads engaged and nurture them towards a sale, or to encourage customers to continue using a product or service. Drip campaigns can be used for a variety of purposes, such as onboarding new customers, promoting a product launch, or re-engaging inactive customers.
Drip campaigns are typically composed of a series of emails that are sent out at specific intervals, such as every few days or every week. Each email in the series is designed to provide value to the recipient and move them further down the sales funnel. For example, the first email in a drip campaign may introduce the company and its products, while subsequent emails may provide more detailed information and offer incentives to purchase.
