A confirmation email is an automated email that is sent to a customer after they have taken a specific action on a website or application, such as making a purchase, creating an account, or subscribing to a newsletter. The purpose of a confirmation email is to confirm the customer's action and provide them with important information related to their transaction or subscription. This can include order details, account information, shipping and delivery information, and more.
Confirmation emails are an important part of the customer journey and can help to build trust and credibility with the customer. By providing them with timely and accurate information, businesses can improve the overall customer experience and increase the likelihood of repeat business. In addition, confirmation emails can also help to reduce customer inquiries and support requests, as customers are provided with the information they need upfront.