Let’s take you on the journey of building a list that starts with doing something that your prospect actually wants to do, which is signing up for your email list. Yes, while it is extremely helpful to know that you have subscribers on your list, and the benefits you can offer them, they will still need to understand the need behind them signing up for your list. After all, if you are not convinced they are actually interested in your products or services, what makes you think they will become paying customers?
To get to that point, you need to ask them a few questions about the issue they are facing or what is motivates them to subscribe to your list.
Next, you need to find out what kinds of content does your target audience enjoys the most? Try to figure out their most-read blog posts on your website.
The best time to contact your prospects is when they are ready to buy. Therefore, you should make sure that you include the most relevant offers in your emails to make them as successful as possible. Use the information that you find on your website and/or the latest trends to choose the best time to contact your prospects.
Possibilities of winning the attention of your readers
Before you start sending emails to your contacts, you should set up the things that you will include in the email. Therefore, when you compose the email, you should think about how to make your subject line and body meaningful for your prospects. Your subject line should attract the readers to read your email and make them want to respond to your offer.
While other B2B marketers have a few options for buying, some of them haven't completely grasped the concept of building a professional email list. It's simply amazing how many businesses are simply buying an email list without fully understanding it. They don't know how to reach a particular audience with a personalized marketing message that's an exact fit for the market it's targeting.
All they want to do is an email blast and hope for the best. But they don't realize that they are doomed if they are only using email blasts to promote their brand and sending them promotional emails that go unanswered.
Well, this blog is meant to teach you how to convert your email list into a powerful marketing tool that can send millions of targeted messages to your customers.
A study done by Buzzsumo has revealed that 64% of marketers who are targeting an audience of 500,000 subscribers are using search-driven content. In other words, search engine optimization (SEO) plays an important role in building your email list.
You can use one of the following SEO tools:
You can run your SEO campaign on Google AdWords. The number of campaigns you can run on AdWords depends on the monthly budget you are willing to set. But the key thing is to use keywords relevant to your niche in AdWords and understand the best way to communicate to your audience using relevant keywords. You can connect with SEO experts in your region to help you out with your first SEO campaign.
Writing an awesome blog post is one thing, but to make a niche blog post successful and reach your readers is another. You are in this digital marketing world because you want to help people in any way possible and to help them you will need to find new ways to connect with them and to improve their lives. At this point, the focus is not on your blog post but on how you can help your readers with your suggestions.
For example, if your audience is a retailer, how will you offer them a solution to better their selling process? Or, if they are a customer-focused business, how can you change their minds about your product and offering? All of these and so much more await you in today's digital marketing world.
But make no mistake, digital marketing is a constantly changing arena.
Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself