How to spice up your emails using GIFs

May 7, 2023

GIFs are just like these moving images that they help showcase your brand’s personality and make people want to know more about the brand.

So if you use email marketing and want to know how to incorporate GIFs in your emails, just keep reading. We'll tell you everything you need to know to start using GIFs in your emails.

Why GIFs are great for email marketing

How to use GIFs:

Here are some GIFs you can use to help show off your brand's personality.

• GIFs to show personality and emotion.

• Social Gifs

• GIFs to show creativity.

• Marketing Gifs

• GIFs to show the brand's personality.

Top GIFs for email marketers

We've put together a list of some of the most popular marketing GIFs and marketing GIF examples below.

But more importantly, we've listed each GIF with the most common promotional value (from us). These are just some of the best GIFs you can use for your email marketing campaigns!

  1. Headshots

This one is kind of a no-brainer for sure. A headshot is a great way to show off your brand's personality and personality shine in GIFs.

  1. Animated GIFs

One of the most popular things to show off is animated GIFs.

Gifs in Email

The basics of GIFs

So how do GIFs work?

GIFs are animated images that can be looped and expanded to show more information. GIFs are similar to memes and GIFs that you've probably seen in your own friends' Instagram feeds. When you create a GIF, you choose a clip to represent a specific emotion.

GIFs are generally shorter than animations. Animation can take up to two minutes to appear, but a GIF can take just seconds to be uploaded to an email. Gifs are more versatile and can quickly tell a story that your readers can engage with.

It’s easy to turn an image into a GIF that appears in your email and it's easy to add a GIF effect to your images.

Why GIFs?

People use gifs to help get their message across in an instant. GIFs are captivating and can provide a fun and memorable experience.

How to use GIFs in your emails?

GIFs are just like these moving images that they help showcase your brand’s personality and make people want to know more about the brand. It’s a short form of communication that’s appropriate for nearly any occasion.

There are thousands of animated GIFs that are searchable on the internet, and Google is loaded with animated GIF search results.

However, the one thing to remember about using GIFs in your emails is that they’re NOT the same as animated images, they are different. Animated images, for example, can sometimes capture your viewers’ attention for a few seconds before they move on to the next GIF.

On the other hand, GIFs have their own character and grace, and they actually stay with your viewers until the very end, often lasting 3 seconds or more.

Different types of GIFs

GIFs come in a variety of formats. So you’ll be interested in finding the right format to use with your email, in order to keep the content interesting, fresh, and as amusing as possible.

GIF search engines are the way to find and choose the right GIF for your marketing email campaign.

The best GIF search engines

Email GIFs allow you to search by subject, brand, and animated GIFs.

With this tool, you can easily pick out what the perfect animated GIF would be for your email campaign.

Best of all, it provides detailed filters that you can use to customize your searches.

Creative director at merchants Advertisers Victor Smithson explained to Marketing Land how useful a good GIF can be in email marketing.

A few examples of brands using GIFs in their emails

What is a GIF?

GIF stands for Graphics Interchange Format. They’re animated image files (pictures or video), usually 6–12 seconds in length, that have been compressed to make them very small (roughly 40-100 KB in size). A GIF is like a flashcard in an email. They help demonstrate a piece of information in a fun, short-form format.

GIFs are just like these moving images that they help showcase your brand’s personality and make people want to know more about the brand.

What kinds of GIFs can be used?

GIFs are versatile and can be used for different purposes. Below are some examples of various kinds of GIFs that can be used in email marketing.


One of the best uses of using GIFs in email is to promote events or products.

GIFs are dynamic images that can be inserted into a newsletter and make people react differently to it because they can see the GIF embedded in the email.

When you include GIFs in your emails, it will help capture people's attention and help increase open rates.

These are a few things you need to keep in mind when using GIFs in your email marketing strategy:

It's always important to make your customers and your clients feel special and that you are there for them. Show your customers your interest through GIFs to make them feel as if you are not only interested in making their life better, but also in making their birthday, anniversary, or just because important days just as much as they are.

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