Brand Marketing Coordinator Job Description (2023 Templates)

Rudra Tomar
November 3, 2023

What is the role of brand marketing coordinator?

A Brand Marketing Coordinator is a professional who helps promote a company's brand through various marketing strategies. They work closely with the marketing team to develop and execute campaigns, ensuring brand consistency across all platforms. This role involves tasks like organizing events, managing social media content, and coordinating advertising efforts to enhance brand recognition and customer engagement.Additionally, Brand Marketing Coordinators conduct market research to understand consumer preferences, monitor industry trends, and evaluate the effectiveness of marketing initiatives. They play a vital role in maintaining a positive brand image by collaborating with designers, copywriters, and external agencies to create compelling and cohesive brand messaging that resonates with the target audience.

What does a brand marketing coordinator do?

A brand marketing coordinator is responsible for developing and executing marketing strategies for a company's brand. They work closely with the marketing team to create campaigns that will help promote the brand and increase its visibility.The coordinator is also responsible for managing the brand's social media accounts, creating content, and engaging with customers. They also track the performance of campaigns and analyze the data to identify areas of improvement.

Brand marketing coordinator qualifications/skills

  1. Excellent communication skills, both written and verbal
  2. Ability to work independently and as part of a team
  3. Knowledge of marketing principles and strategies
  4. Ability to develop creative and effective marketing campaigns
  5. Proficiency in Microsoft Office Suite and other relevant software
  6. Strong organizational and time management skills
  7. Ability to multitask and prioritize tasks
  8. Knowledge of social media platforms and their use in marketing
  9. Ability to analyze data and draw conclusions
  10. Ability to work under pressure and meet deadlines

Brand marketing coordinator roles and responsibilities


  1. Developing and executing marketing plans for the brand.
  2. Creating and managing brand campaigns.
  3. Developing and managing relationships with external vendors.
  4. Monitoring and analyzing brand performance.
  5. Managing the brand’s budget.
  6. Ensuring brand consistency across all channels.


  1. Coordinating the maintenance and updating of customer databases.
  2. Creating and distributing engaging marketing materials.
  3. Collaborating with the marketing team to contribute ideas.
  4. Tracking, analyzing, and reporting on key marketing performance metrics to assess campaigns.
  5. Supporting the planning and execution of various marketing events, including trade shows, and product launches.

Salary of a brand marketing coordinator

The average annual salary of a brand marketing coordinator is around $50,000. This salary is justified by the fact that brand marketing coordinators are responsible for developing and executing marketing plans, managing budgets, and creating content to promote the brand.

Where do brand marketing coordinator works?

  1. Brand marketing coordinators work in a variety of industries, including retail, hospitality, media, and technology.
  2. They are responsible for developing and executing marketing strategies to promote a brand.
  3. They create and manage campaigns, analyze data, and track results.
  4. They also work with other departments to ensure that the brand is represented consistently across all channels.
  5. They may also be responsible for creating content, managing social media accounts, and developing relationships with influencers.
  6. Brand marketing coordinators typically work in an office setting, but may also travel to attend events or meetings.

Experience required for brand marketing coordinator

  1. At least 2 years of experience in marketing, communications, or related field.
  2. Knowledge of brand marketing principles and strategies.
  3. Ability to develop and execute marketing plans.
  4. Experience in managing multiple projects simultaneously.


A brand marketing coordinator is a key role in any company's marketing team. They are responsible for developing and executing marketing plans, managing budgets, and creating content to promote the brand. They must have excellent communication skills, knowledge of marketing principles and strategies, and the ability to multitask and prioritize tasks. With an average annual salary of around $50,000, brand marketing coordinators are an important asset to any company.

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Rudra Tomar
November 3, 2023

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