Digital Marketing Account Manager Job Description (2023 Templates)

A digital marketing account manager is responsible for managing and overseeing the online marketing strategies and campaigns for clients. They work closely with clients to understand their goals and objectives, and then develop and implement digital marketing plans to help achieve those goals. This includes managing various digital channels such as social media, email marketing, search engine optimization (SEO), and online advertising. The account manager also tracks and analyzes the performance of campaigns, provides regular reports to clients, and makes recommendations for improvements. They play a crucial role in ensuring that clients' online marketing efforts are effective and successful.In summary, a digital marketing account manager is a professional who helps clients with their online marketing efforts. They develop and implement digital marketing strategies, manage various digital channels, and analyze campaign performance. Their goal is to help clients achieve their marketing objectives and ensure the success of their online marketing campaigns.

A digital marketing account manager is responsible for managing the online presence of a company. They create and implement strategies to increase brand awareness, generate leads, and drive sales. They also monitor and analyze the performance of campaigns to ensure they are meeting the desired goals.The account manager is also responsible for managing relationships with clients, vendors, and other stakeholders. They provide regular updates on the progress of campaigns and ensure that all parties are satisfied with the results. They also provide guidance and advice to clients on how to best use digital marketing to achieve their goals.

1. Knowledge of digital marketing strategies and tactics
2. Ability to develop and execute digital marketing campaigns
3. Experience in managing digital marketing accounts
4. Excellent communication and interpersonal skills
5. Ability to work independently and as part of a team
6. Ability to manage multiple projects simultaneously
7. Knowledge of web analytics tools and techniques
8. Knowledge of SEO and SEM best practices
9. Proficiency in Microsoft Office Suite
10. Ability to analyze data and draw insights from it

Roles:

 
1. Developing and managing digital marketing campaigns
 
2. Overseeing the social media strategy for the organisation
 
3. Utilising a range of techniques including paid search, SEO and PPC
 
4. Managing online brand and product campaigns to raise brand awareness
 
5. Evaluating customer research, market conditions and competitor data
 
6. Reviewing new technologies and keep the company at the forefront of developments in digital marketing

 
1. Developing and managing digital marketing campaigns
 
2. Overseeing the social media strategy for the organisation
 
3. Utilising a range of techniques including paid search, SEO and PPC
 
4. Managing online brand and product campaigns to raise brand awareness
 
5. Analyzing web traffic metrics and suggest solutions to boost web presence
 
6. Working closely with the marketing team to ensure brand consistency

The average annual salary of a digital marketing account manager is around $60,000. This salary is justified by the fact that digital marketing account managers are responsible for managing campaigns, creating strategies, and analyzing data to ensure the success of digital marketing efforts.

1. Digital marketing account managers work in a variety of industries, including advertising, public relations, and digital media.
2. They are responsible for managing client relationships, developing and executing digital marketing strategies, and monitoring and analyzing the performance of campaigns.
3. They work closely with clients to understand their goals and objectives, and develop strategies to meet those goals.
4. They also work with creative teams to develop content and campaigns that are effective and engaging.
5. They are responsible for managing budgets, tracking results, and reporting back to clients.
6. They also work with other departments, such as sales and customer service, to ensure that campaigns are successful.

1. At least 3 years of digital marketing experience.
2. Knowledge of digital marketing strategies and tactics.
3. Ability to manage multiple accounts and campaigns.
4. Understanding of customer needs and market trends.

Digital marketing account managers are essential for any business looking to succeed in the digital space. They are responsible for developing and managing campaigns, creating strategies, and analyzing data to ensure the success of digital marketing efforts. With an average annual salary of $60,000, digital marketing account managers are well-compensated for their expertise and experience. To be successful in this role, digital marketing account managers must have at least 3 years of experience, knowledge of digital marketing strategies and tactics, and the ability to manage multiple accounts and campaigns.