Online Marketing Consultant Job Description (2023 Templates)

Saba Khan
October 28, 2023

What is the role of online marketing consultant?

An online marketing consultant is a professional who helps businesses improve their online presence and reach their target audience through various digital marketing strategies. They provide expert advice and guidance on areas such as search engine optimization (SEO), social media marketing, content marketing, and online advertising. By analyzing data and trends, they develop effective marketing campaigns to increase brand visibility, drive website traffic, and generate leads. With their expertise, businesses can optimize their online marketing efforts and achieve their marketing goals in the digital landscape.

What does a online marketing consultant do?

An online marketing consultant helps businesses to create and implement effective online marketing strategies. They analyze the company's current online presence and develop plans to improve it. This includes creating content, optimizing websites, and running campaigns to increase visibility and reach.The consultant also helps businesses to measure the success of their online marketing efforts. They use analytics tools to track website performance, analyze customer behavior, and measure the impact of campaigns. This helps businesses to identify areas for improvement and make informed decisions about their online marketing strategies.

Online marketing consultant qualifications/skills

  1. Knowledge of digital marketing strategies and tactics
  2. Ability to develop and implement effective online marketing plans
  3. Understanding of SEO, SEM, and other online marketing techniques
  4. Experience with web analytics tools and software
  5. Excellent communication and interpersonal skills
  6. Ability to work independently and as part of a team
  7. Ability to manage multiple projects and deadlines
  8. Knowledge of web design and development
  9. Knowledge of social media platforms and trends
  10. Creative problem-solving skills

Online marketing consultant roles and responsibilities


  1. Analyzing the current online marketing strategies of the company.
  2. Developing and implementing new online marketing strategies.
  3. Identifying target audiences and devising campaigns that engage, inform and motivate.
  4. Researching and analyzing competitor marketing and digital content.
  5. Evaluating important metrics that affect website traffic, service quotas, and target audience.
  6. Working with the marketing team to develop and implement strategies for customer engagement.


  1. Developing and managing digital marketing campaigns.
  2. Utilizing a range of techniques including paid search, SEO and PPC.
  3. Overseeing the social media strategy for the company.
  4. Managing online brand and product campaigns to raise brand awareness.
  5. Improving the usability, design, content and conversion of the company website.
  6. Analyzing web traffic and metrics to identify best practices.

Salary of a online marketing consultant

The average annual salary of an online marketing consultant is around $50,000 to $80,000. This salary range is justified by the fact that online marketing consultants are responsible for creating and executing digital marketing strategies, which requires a high level of technical and creative skills.

Where do online marketing consultant works?

  1. Online marketing consultants work with businesses to develop and implement effective digital marketing strategies.
  2. They analyze data to identify trends and opportunities, and develop plans to reach target audiences.
  3. They create and manage campaigns on social media, search engines, and other digital platforms.
  4. They optimize websites for search engine rankings and user experience.
  5. They develop content strategies to engage customers and build brand awareness.
  6. They measure and report on the performance of campaigns to ensure they are meeting objectives.

Experience required for online marketing consultant

  1. At least 3 years of experience in online marketing.
  2. Knowledge of digital marketing strategies and tactics.
  3. Understanding of web analytics and SEO.
  4. Ability to create and execute effective campaigns.


Online marketing consultants are essential for businesses to succeed in the digital landscape. They provide expert advice and guidance on areas such as SEO, social media marketing, content marketing, and online advertising. With their knowledge and experience, businesses can optimize their online marketing efforts and achieve their marketing goals. An online marketing consultant typically earns an average annual salary of $50,000 to $80,000, making it a lucrative career option for those with the right skills and experience.

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Saba Khan
October 28, 2023

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