Shutterstock Expands Partnership with OpenAI to Develop AI Tools

July 12, 2023
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Shutterstock, a leading global provider of stock photos, videos, and music, has announced an expansion of its collaboration with OpenAI, a prominent artificial intelligence research organisation. The partnership aims to harness OpenAI's generative AI technology to create innovative tools for Shutterstock's creative community.

Under the new agreement, Shutterstock will gain access to OpenAI's advanced language models, including GPT-3.5 Turbo, to develop tools that assist creators in generating high-quality content efficiently. These AI-powered tools will enable users to generate written descriptions, titles, and tags for their visual assets, streamlining the creative process and enhancing productivity.

The generative AI tools will utilise OpenAI's state-of-the-art natural language processing capabilities to understand and interpret visual content, enabling more accurate and contextually relevant descriptions and metadata. This technology will not only save time for content creators but also enhance discoverability and searchability for Shutterstock's extensive library of visual assets.

With the expansion of the partnership, Shutterstock aims to empower its community of contributors by providing them with cutting-edge AI tools that enhance their creative workflow and enable them to reach a wider audience. By leveraging OpenAI's advanced technology, Shutterstock continues to reinforce its commitment to innovation and delivering value to its customers.

The collaboration between Shutterstock and OpenAI represents a significant step forward in the field of generative AI and its application in the creative industry. By combining the power of visual content with advanced language models, the partnership seeks to unlock new possibilities for content creation, curation, and distribution.

Both companies are excited about the potential impact of this collaboration. According to Stan Pavlovsky, CEO of Shutterstock, the partnership with OpenAI will "bring exciting and transformative capabilities to our creative community, enabling them to access the latest AI technology to augment and enhance their creative work."

OpenAI's CEO, Sam Altman, also expressed enthusiasm about the expanded partnership, stating that "by working with Shutterstock, we can bring the benefits of generative AI technology to a wide range of creative professionals and empower them to unleash their creativity in new and exciting ways."

As the partnership progresses, Shutterstock and OpenAI will work closely to develop and refine the generative AI tools, leveraging the expertise of both companies to create innovative solutions that drive the evolution of the creative industry.

The expansion of the Shutterstock and OpenAI partnership holds great promise for the future of creative content generation, as it combines the expertise of a leading stock media provider with cutting-edge AI technology. The result is expected to be a more streamlined and efficient creative process, empowering creators and enabling them to produce visually compelling content with greater ease and precision.


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