10 Best Email Marketing Automation Software for Business Growth in 2025
October 22, 2025
To effectively engage with your audience in 2025, email marketing cannot rely solely on clicking the "send" button. To stand out in packed inboxes, your campaigns must include automation, smart segmentation, and valuable content. The correct platform can transform your approach from simply hoping someone opens your email to having a significant impact.
In this list, we'll look at 10 of the finest email marketing automations for the year. We'll go over what distinguishes each one, compare their prices and features, what to look for, especially in automation and AI, and how to pick which tools are ideal for you so you can make the right choice.
Mailmodo is an AI email marketing platform that allows you to send interactive emails where your customers can fill forms, take surveys or even make purchases from inside the inbox. It combines automation and AI to make every campaign faster and smarter.
Its AI tools create catchy subject lines, develop templates from simple prompts and recommend the best send times and segments. By analyzing campaign data, Mailmodo helps you personalize messages effortlessly and improve engagement.
Key features:
Pricing:
Free plan: ₹0/month
Lite plan: ₹3,199/month
Pro plan: ₹6,399/month
Max plan: ₹11,999/month
ActiveCampaign is an email marketing platform which is designed for small to medium-size businesses and known for every great feature on one platform. It allows you to create intelligent email journeys that automatically change according to how your customers are behaving, so that the time and relevancy of your messages feels always right.
Its AI tools offer suggestions for subject lines, predict the best times to send and even automatically optimize workflows. With tools like predictive sending, intelligent segmentation, and a built-in brand kit, ActiveCampaign helps marketers save time while producing detailed campaigns.
Key features:
Pricing (billed annually):
Starter: $15/month
Plus: $49/month
Pro: $79/month
Enterprise: $145/month
Brevo, previously Sendinblue Is an AI email marketing platform optimized to help businesses engage with their audience through personalized and automated campaigns. It provides a neat and intuitive interface enabling you to create, schedule, track email and also manages SMS, WhatsApp & Chat Marketing all-in-one place.
Brevo’s custom AI tools help optimize subject lines, send times, and segmentation for smarter, more targeted campaigns. Whether you’re nurturing leads or sending a message in response to a transaction, it helps you hit the inbox at the right time with the right message.
Key features:
Pricing:
Free plan: ₹0/month
Starter plan: ₹562.50/month
Business plan: ₹1,210.50/month
Enterprise plan: Custom pricing
HubSpot is an AI email marketing software created to cater to the big-picture mindset of the marketer who desires personalization, automation and integration of CRM in a single platform. It allows you to make smooth emails using a drag-and-drop email editor, and then automate processes based on events (such as a form fill-out or a page view).
Its machine learning capabilities can assist you in sending the right message at the right moment, divide audiences intelligently, and connect all emails with your sales process. HubSpot simplifies the process of nurturing leads and increasing conversions without necessarily having to do it all by hand with workflows, analytics, and behavior-based triggers.
Key features:
Pricing:
Free plan: ₹0/month
Starter plan: ₹5,400/month
Professional plan: ₹27,000/month
Enterprise plan: ₹60,000/month
Klaviyo is an artificial intelligence email marketing software that concentrates on e-commerce and fast growing companies that desire to turn information into activity. By having an inbuilt customer data platform, you are able to send highly personalised emails and SMS messages at the right time, by using actual channels that your customers use.
Its artificial intelligence capabilities are flow-and-automation recommendations (you define something, it builds it), predictive send-times and channel-affinity (it knows when to use email, SMS or push), and product recommendations based on their browsing or purchase history.
Key features:
Pricing:
Free plan: $0/month
Paid plans: Starting at $20/month
MailerLite is ideal to start with or when you prefer simplicity without losing power. It has an easy-to-use drag-and-drop email builder that enables you to create beautiful email campaigns, landing pages, and signup forms. Besides, automation workflows help you deliver the appropriate message at the appropriate time by welcoming new subscribers or post-purchase follow-ups.
It also comes with intelligent capabilities like dynamic content (that displays various blocks of emails depending on the subscriber data), AI-text generation (copies can be made quicker), and multi-trigger automations (which can be initiated whenever a subscriber performs one out of a range of actions).
Key features:
Pricing:
Free plan: $0/month
Growing Business plan: $9/month
Advanced plan: $18/month
One of the most recognizable email marketing platforms is Mailchimp, which has an easy-to-use, but at the same time, a powerful tool that can be applied by companies of any scale. Its straightforward user experience and assisted installation are what have made it very friendly even to the novice marketer, and its robust automation, analytics and design features make it attractive to the more advanced marketer as well.
The platform uses machine learning to help you in creating a better campaign, whether it is smart content recommendations or predictive segmentation and optimal send-time recommendations. Whether you run newsletters, or promotion messages, Mailchimp keeps you on track, imaginative, and factual.
Key features:
Pricing:
Free plan: ₹0/month
Essentials plan: ₹385/month
Standard plan: ₹575/month
Premium plan: ₹11,500/month
Omnisend is a robust email and SMS marketing tool that is specifically designed to cater to eCommerce companies. It will allow you to launch the campaigns on various channels SMS, push notifications, email, etc. all on one dashboard. It is easy to use with a drag and drop editor and has ready-made workflows to recover carts, welcome series, and recommend products, which make it ideal for stores that need to make more sales, but not with manual work.
The point that makes Omnisend stand is its automated data-driven behavior. It uses intelligent segmentation, behavioral insights and AI-driven product suggestions in order to personalize each message. You are able to reach customers according to the purchase history, anticipate future purchase, and deliver timely offers that convert.
Key features:
Pricing:
Free Plan: $0 up to 250 contacts
Standard Plan: $16/month
Pro Plan: $59/month
Drip is an eCommerce-specific marketing automation provider that was designed to help companies establish long-term customer relationships. It is aimed at converting the store data into personalized sales-driven, automated campaigns. Its visual workflow builder and clean interface also means that without any coding, you can effortlessly design specific emails, SMS campaigns and multi-channel journeys.
Drip has a strong hold in data insights and personalization. It follows the customer behavior starting with browsing to purchase and utilizes it to launch timely messages. Drip makes automation feel human and works whether there are new subscribers or re-engaging former buyers.
Key features:
Pricing:
Free plan: 14-day trial
Paid plan: Starting at $39/month
GetResponse is an all-purpose marketing platform that is aimed to enable companies to expand their operations with the assistance of automation and smart engagement. It is more than a simple email marketing platform, because it provides landing pages, webinars, and funnels built within it. It has a user-friendly interface, but it remains powerful thus allowing advanced marketers to have full control of their campaigns.
The difference that GetResponse has to offer is intelligent automation and AI. It provides an AI email composer, predictive send-time optimization, and behavior-based workflows to ensure that every message is sent to the correct person at the correct time. You can run newsletters, promotions, or drip sequences with the help of GetResponse and build your customized journeys that convert.
Key features:
Pricing:
Starter: ₹1,371.24/month
Marketer: ₹4,258.07/month
Creator: ₹4,979.78/month
Enterprise: Custom pricing
In 2025, email marketing is not about messaging but about meaningful, automated, data-driven conversations with your audience. The appropriate automation platform will help you save time, increase interaction and increase returns with less effort, whether you are a small business or operating a growing brand.
Every tool we discussed possesses its own advantages - some of them are better at AI-driven customization, others at eCommerce automation or ease of use. The trick is to locate one that suits your purpose and workflow. When you do, you’ll see how automation transforms your marketing from routine tasks into real growth.
.gif)
Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself
