10 Best Email Marketing Tools for E-commerce
November 17, 2025
Picking the right email marketing tool can feel overwhelming when you are running an ecommerce store. Every platform promises automation, AI support and better conversions, but not all of them truly fit what your business needs. This guide makes things easier by breaking down the top tools, explaining what makes each one unique, and outlining their key features and pricing so you can choose the option that feels right for your store.
Mailmodo is an AI email marketing platform perfect for ecommerce brands aiming to automate their customer engagement in a frictionless manner. Mailmodo's AI creates journeys, customizes product recommendations, and even mocks up templates instantly. The interactive emails allow customers to browse, act, and purchase without the need for additional clicks, thus, being a perfect fit for those stores focused on higher conversions with minimal manual work..
Key Features
Pricing (billed annually)
Klaviyo is built for ecommerce brands that want deep analytics and growth-driven email automation. The platform uses data like purchase history and browsing behaviour to trigger personalized flows and predictive insights. With its tight integration with major store platforms, it’s ideal for merchants who want to scale smartly and know the “why” behind every engagement.
Key Features
Pricing (billed annually)
Mailchimp is an email marketing platform that is popular among many users. It provides marketing automation, landing pages, and numerous integrations. Its visual builder and many templates make it beginner-friendly, while its analytics and campaign tools scale for growth. However, its analytics and campaign tools can also be utilized by advanced users. Thus, if you are an ecommerce brand and your main priorities are ease of use and brand reach, then Mailchimp can be a suitable option for you.
Key Features
Pricing (billed annually)
HubSpot is a powerful all-in-one customer platform that includes email marketing as part of its suite. It uses AI to generate subject lines and email copy, integrates deeply with its CRM to personalise sends, and automates follow-up workflows based on engagement.
Key Features
Pricing (billed annually)
ActiveCampaign is designed for ecommerce brands that want deep, behaviour-based automation rather than simple email blasts. Its standout strength is the visual automation builder, which lets you map entire customer journeys with precision from first visit to repeat purchase. The platform also uses predictive sending and AI-powered segmentation to time emails perfectly. With strong integrations across Shopify, WooCommerce, and BigCommerce, it’s ideal for stores that need highly personalized, scalable lifecycle marketing.
Key Features
Pricing (billed annually)
Moosend is the smart pick for budget-conscious ecommerce brands who still want robust automation. Its standout capability is the AI-powered writer and product recommendation engine, which surfaces what to say and whom to target without heavy manual work. The platform also includes unlimited email sends across plans, making it ideal for growing stores focused on volume and efficiency. Integration with web-tracking and list segmentation rounds off the setup for scalable outreach.
Key Features
Pricing (billed annually)
Constant Contact is a user-friendly email marketing tool tailored for small and medium businesses. Its Ask a Trainer live drop-in sessions make onboarding simple and offer unique hands-on support. With drag-and-drop builders, social posts, and event marketing included, it empowers ecommerce brands to manage email and campaigns in one place. High deliverability and strong support make it suitable for teams who prioritise ease over deep custom automation.
Key Features
Pricing (billed annually)
Brevo is an all-in-one marketing and CRM platform that excels in multichannel outreach. Its standout feature is send-volume-based pricing (not contact-count), which gives ecommerce stores flexibility as they grow. It combines email, SMS, WhatsApp, chat and automation in one dashboard, making it ideal for brands who want both marketing and customer-management in one place.
Key Features
Pricing (billed annually)
GetResponse is a single platform solution that is perfect for ecommerce brands that require more than just email marketing. Its most impressive feature is the integration of the webinar and the sales funnel creator, which allows you to stimulate leads, automate nurture sequences and even make online sales without the need for different tools.
Key Features
Pricing (billed annually)
MailerLite stands out for its unlimited website and landing page builder bundled with email marketing, making it ideal for ecommerce stores that want a simple all-in-one setup. Its drag-and-drop editor, automation workflows, and strong deliverability let you launch campaigns quickly and confidently.
Key Features
Pricing (billed annually)
Finding the best email marketing tool for your ecommerce store comes down to choosing a platform that matches your goals, workflow and stage of growth. Each tool has its own strengths, from AI-powered journeys to deep analytics or flexible pricing. Focus on the one that supports your customer experience, automates your routine tasks and helps you convert more shoppers with less effort. With the right platform in place, scaling your ecommerce marketing becomes much easier and far more effective.
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Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself
