10 Best B2B Email Marketing Software for 2025
October 24, 2025
In today’s competitive B2B landscape, connecting with prospects takes more than just catchy ads or social posts. Email marketing remains the most effective way to build trust, nurture leads, and drive real results.
To help you do that, we’ve handpicked the 10 best B2B email marketing software for 2025 — tools powered by AI and automation that make campaigns smarter and more personal. In this blog, you’ll discover each platform’s key features and pricing, so you can find the perfect fit for your business goals.
Mailmodo is an AI email marketing platform that takes all the hassles out of your campaign workflow, i.e., it allows you to plan and send your optimized messages. All you need to do is to share your goal and it will automatically create workflows with the appropriate triggers, content and timing. It can even assist you in writing subject lines and templates and save hours of manual work.
What truly sets Mailmodo apart is how its AI continuously learns and improves. It analyzes user engagement patterns and gives smart recommendations to enhance open rates and conversions in real time. Combined with interactive elements like polls, forms, and surveys, Mailmodo blends AI innovation with marketing practicality to deliver campaigns that truly connect.
Key Features:
Pricing:
Free: $0/month
Lite: $39/month
Pro: $77/month
Max: $149/month
HubSpot Marketing is among the most reliable B2B marketing systems offering everything you need to attract, nurture, and convert leads. Its drag-and-drop editor and ready-to-use templates allow you to create professional emails without the assistance of a design team.
Powered by AI and advanced automation, HubSpot helps you send smarter messages that align with your audience’s behavior. It predicts the best send times, personalizes content, and provides detailed analytics so you can refine your campaigns and drive higher ROI.
Key Features:
Pricing:
Free: $0/month
Starter: $65/month
Professional: $324/month
Enterprise: $720/month
ActiveCampaign is a very effective, automation-focused email marketing platform made to support B2B companies in providing a highly personalized customer experience. With this tool, you can divide your contacts according to their behavior, interests, or the buying journey stage so that giving a relevant and timely email becomes your last effort.
The key factor of ActiveCampaign is its intelligent automation engine. Thereby, one can create customized workflows that trigger emails based on user actions, website visits, or engagement levels. Its predictive insights and analytics also help you identify the best-performing campaigns and refine your strategy with data-backed decisions.
Key Features:
Pricing:
Starter: $15/month
Plus: $49/month
Pro: $79/month
Enterprise: $145/month
Brevo is a multi-channel marketing platform, which is aimed at B2B companies to allow them to deepen customer relationships through the use of email, SMS, WhatsApp, and web push notifications. Thanks to the neat interface and automation features, it is possible to handle all your campaigns in one place and keep the communication cross-channels at a consistent level.
Its AI-powered optimization helps you test subject lines, delivery times, and content variations to see what resonates best. Brevo also offers smart segmentation and real-time analytics, making it easy to track engagement and fine-tune campaigns for better conversions.
Key Features:
Pricing:
Free: $0/month
Starter: $7/month
Business: $15/month
Enterprise: Custom pricing
Mailchimp is one of the most popular email marketing tools trusted by businesses globally and is highly regarded for its easy and adaptable features. In effect, it provides a drag-and-drop editor, customizable templates, and predictive insights to carry out professional campaigns in a few steps, hence making it a tool for beginners as well. Its interface, which is very friendly to the user, guarantees that your team will be able to create, dispatch, and monitor campaigns without needing technical skills.
The point that differentiates Mailchimp from the rest of the services is its AI-assisted suggestions that propose the optimal sending times, subject lines, and content enhancements. It also provides deep audience insights and benchmarking tools to help you understand customer behavior and optimize for better engagement.
Key Features:
Pricing:
Free: $0/month
Essentials: $5/month
Standard: $7/month
Premium: $138/month
Constant Contact is an email marketing platform that B2B marketers can use to make meaningful, automated connections with their audience. Its drag-and-drop editor and ready-to-use templates are geared towards producing professional emails without the need for any coding. For example, if a person joins a list or registers for an event, you can set up a trigger so that the action corresponds to the next message in the chain and hence, that message will get to the right person at the right time.
Its automation path builder and AI-powered content tools make campaign setup simple and effective. Constant Contact also includes dynamic content blocks, allowing you to personalize each email based on location, job title, or industry — helping your messages feel truly one-to-one.
Key Features:
Pricing:
Lite: $12/month
Standard: $35/month
Premium: $79/month
GetResponse is an adaptable B2B email marketing and automation tool that empowers businesses to acquire leads, maintain relationships, and increase sales through personalized communication. With a drag-and-drop editor and ready-to-use templates, the company of your choice can effortlessly create attractive emails that represent your brand.
Its standout feature is the Conversion Funnel, which combines landing pages, sign-up forms, and automated email sequences to create a complete lead-nurturing journey. With tools for webinars, autoresponders, and analytics, GetResponse is perfect for businesses that want to manage all their marketing in one place.
Key Features:
Pricing:
Starter: $17/month
Marketer: $52/month
Creator: $60/month
Enterprise: Custom pricing
Zoho Campaigns is an affordable and versatile email marketing tool purposely built for business that needs a straightforward but effective automation. The user can very well design an email with the drag-and-drop editor and a large number of templates, which will be professional and compatible with any device. It’s especially convenient for teams already using Zoho products, as everything integrates seamlessly.
The platform also supports the setting of automated workflows for greeting emails, reactivation, and drip campaigns. The user can divide the contacts depending on their conduct, measure the results through the online reports, and update the CRM automatically to be always in harmony with the work and also save time.
Key Features:
Pricing:
Starter: $15/month
Plus: $49/month
Pro: $79/month
Enterprise: $145/month
Klaviyo is a data-driven email marketing platform known for its deep personalization and automation capabilities. By merging customer data from several sources like CRMs, eCommerce stores, and websites, it helps B2B marketers to send the most relevant and timely messages. Its drag-and-drop builder and pre-built workflows are the tools that make it not only easy but also quick to produce professional campaigns.
What makes Klaviyo stand out is its AI-driven segmentation and predictive analytics. By itself, it pinpoints the most valuable leads, predicts behavior, and adjusts campaigns based on the pattern of engagement. Regardless if it is a campaign for the nurturing of prospects or reactivation of dormant leads, Klaviyo is the one that guarantees that every message is at the target.
Key Features:
Pricing:
Free: $0/month (up to 250 contacts)
Email plan: Starting at $20/month
Email & SMS plan: Starting at $35/month
Encharge is a behavior-centric email marketing automation tool designed specifically for SaaS and B2B companies who want to tailor their communication based on user interaction. If you are used to sending generic emails, Encharge will change that for you as it not only links directly with your product but also with your CRM to keep track of what users are doing - for example, if they are signing up, upgrading, or using certain features - and then, accordingly, it sends the targeted messages.
By the use of AI-powered automation, it makes you aware of the customer's intention and also helps you to optimize the email sequences for higher engagement. You can build visual workflows, experiment with different versions, and figure out which pipeline has the greatest effect on your conversion rate - thus, making Encharge an intelligent decision for data-driven marketers.
Key Features:
Pricing:
Growth: $79/month
Premium: $129/month
Enterprise: Custom pricing
B2B email marketing used to be merely the act of sending newsletters — however, now it is about developing impactful, data-driven conversation. Tools like Mailmodo, HubSpot, and Klaviyo empower businesses to connect smarter, automate efficiently, and personalize every message with AI precision.
Your ideal platform is the one that matches your objectives and continues to be with you as you grow. Therefore, instead of merely selecting a tool, you should experiment, investigate, and discover the one which really helps your brand to be heard. With the right software, every email can spark engagement, trust, and long-term success.
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Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself
