10 Best Email Marketing Software for WordPress
November 12, 2025
Email marketing is one of the most effective ways to grow and engage your audience. When combined with WordPress, it becomes even more powerful. With the right email marketing software, you can automate campaigns, send personalized messages, and turn visitors into loyal customers directly from your WordPress dashboard.
In this blog, we will explore the best email marketing software for WordPress. Each platform has been chosen for its AI features, automation capabilities, and smooth integration. Whether you manage a blog, an online store, or a service-based website, these tools will help you create, manage, and scale your email marketing effortlessly with verified official pricing and genuine performance insights.
If you are looking for an AI email marketing platform that works with WordPress and is both powerful and easy to use, then Mailmodo is definitely a great option. With this tool, you can make user-interactive emails where users can do the desired action right in their inbox — like completing a form, adding an item to a cart, or giving feedback. The drag-and-drop builder lets you create the entire customer journey in a visual way, thus you can easily convert visitors into subscribers and then into loyal customers.
Mailmodo’s AI features are a great addition to your marketing campaigns. It is capable of generating the best subject lines on its own, adapting the content to the user's behavior, and making sure that the emails are delivered to the recipients at the most convenient time. Moreover, the use of its intelligent automation journey creator, will give you the ability to visually represent every step in your WordPress sales funnel - from signup to re-engagement - and still it will be very easy.
Key Features
• AI-powered content and subject line optimization
• Visual automation builder for WordPress user flows
• AMP interactive emails for higher engagement
• Advanced segmentation and personalization tools
• Real-time analytics and conversion tracking
• Integrations with WordPress plugins, CRMs, and eCommerce tools
Pricing
Free plan available
Lite – $39 per month
Pro – $79 per month
Max – $159 per month
Enterprise – Custom
Mailchimp is a highly rated email marketing tool that caters to the needs of WordPress users, and it is mainly famous for its user-friendly interface and strong automation capabilities. Through plugins, it can be easily integrated with WordPress, thus enabling you to grab leads, keep track of contacts, and dispatch the targeted campaigns without any technical work. The platform is loaded with features such as ready-to-use templates, audience segmentation, and graphical workflows that refine to the next level make professional email marketing approachable to everyone.
Additionally, Mailchimp implements AI techniques to continually improve your campaigns. Its predictive analytics offer the optimal sending times, the most relevant segments, and even give suggestions for personalized product recommendations. So whether you are advertising blog content or selling eCommerce products, Mailchimp is there to help you carry out campaigns that yield results and still be manageable with ease.
Key Features
• AI-driven audience insights and predictive segmentation
• WordPress integration for seamless list syncing
• Automation workflows for welcome, cart, and re-engagement emails
• A/B testing and content optimization tools
• Built-in CRM for managing audience data
• Pre-designed responsive email templates
Pricing
Free plan available
Essentials – $13 per month
Standard – $20 per month
Premium – $350 per month
Brevo, previously known as Sendinblue, is a flexible email marketing platform that works perfectly with WordPress. It is great for businesses that want to mix up email, SMS, and chat marketing through one dashboard. In a jiffy, you can place signup forms on your WordPress site, automate follow-ups, and manage your audience with user-friendly tools. Being a neat interface, it is just right both for beginners and brands that are on their way to success.
Brevo’s AI and automation features are a great way to attract more subscribers. The platform goes through the engagement patterns to dispatch the messages at the best hour and it also provides dynamic content personalization. Its workflow creator is there to help you automate the inviting emails as well as the transactional emails without the need of any coding.
Key Features
• AI-powered send time optimization
• Automation builder for email and SMS workflows
• Personalized email content for better engagement
• Built-in CRM for managing customer relationships
• WordPress plugin for direct integration
• Real-time reporting and deliverability tracking
Pricing
Free plan available
Starter – $25 per month
Business – $65 per month
BrevoPlus – Custom pricing
MailPoet is an email marketing plugin made just for WordPress. This means that it is one of the most user-friendly tools for people who work with WordPress. It allows you to create, send, and automate emails right from your dashboard, i.e. there is no need for an external platform. You can very easily make newsletters, set up automatic post updates, and handle subscribers directly from your WordPress site.
Moreover, MailPoet provides effective automation and segmentation features. You can use it to send highly targeted emails which are triggered by specific user actions, e.g. new registrations or recent purchases. The integrated email builder is very user-friendly and it is designed in accordance with your website’s theme, thus giving the same look and feel across your brand communication.
Key Features
• Native WordPress integration for complete control
• Drag-and-drop email builder with responsive templates
• Automated welcome and post-notification emails
• Subscriber management within WordPress
• WooCommerce integration for product and order emails
• Detailed analytics for opens, clicks, and conversions
Pricing
Free plan available (up to 1,000 subscribers)
Starter – $10 per month
Business – $30 per month
Agency – Custom pricing
With its seamless integration with WordPress, HubSpot is an all-in-one marketing platform full of capabilities. The four major components, email marketing, CRM, automation, and analytics – are managed by HubSpot from a single dashboard. With the help of the specific WordPress plugin provided by HubSpot, you can capture leads through forms and popups, sync contact data automatically, and nurture your audience with visually appealing emails, all without leaving your dashboard.
HubSpot’s AI and automation features allow for less work in the creation of campaigns. The program segments the contacts automatically, personalizes the mailing content, and also proposes the best time for sending according to the user's engagement. It is a great tool for those companies that want to unite inbound marketing, sales, and customer service in a single ecosystem.
Key Features
• All-in-one marketing, CRM, and automation platform
• AI-assisted email personalization and smart segmentation
• Drag-and-drop email editor with professional templates
• Advanced lead scoring and workflow automation
• Real-time analytics integrated with your WordPress site
• Free CRM with unlimited users and contacts
Pricing
Free plan available
Starter – $50 per month (for 1,000 contacts)
Professional – $890 per month (for 2,000 contacts)
Enterprise – $3,600 per month (for 10,000 contacts)
ActiveCampaign is an impressive tool for email marketing and automation that plays well with WordPress. By using it you can personalize campaigns, set up automated workflows, and communicate with your clients via email, SMS, and web forms. The plugin allows you to keep site activity updated, record leads, and send emails that are triggered by user actions instantly.
Its AI capabilities enhance automation by generating subject lines, predicting send times, and optimizing journeys. You can also segment audiences deeply and send targeted campaigns that adapt dynamically to subscriber behavior, ideal for growing brands and eCommerce sites.
Key Features
• AI-generated subject lines and workflow suggestions
• Behavior-based automation and advanced segmentation
• WordPress and WooCommerce integration
• Multi-channel campaigns across email, SMS, and chat
• Real-time analytics and performance tracking
• CRM integration for lead scoring and sales automation
Pricing
Lite – $15 per month
Plus – $49 per month
Professional – $79 per month
Enterprise – Custom
If you run a WordPress site and want a marketing platform built for growth, personalization, and data-driven automation, Klaviyo is an excellent choice. It integrates with WordPress and e-commerce tools to help you send emails and SMS, trigger workflows based on site behavior and build richer customer profiles.
By using AI and deep data insights, Klaviyo automatically tailor campaigns. It provides personalized recommendations, optimised send time, and behaviour-based segmentation to give you a way to deliver the most relevant messages. You can create complex customer journeys from simple welcome series to re-engagement flows without losing clarity.
Key Features
• AI-powered content creation and send time optimisation
• Behaviour-triggered workflows and advanced segmentation
• Email + SMS campaign capability from one dashboard
• WordPress and e-commerce integrations to sync site activity
• Real-time analytics and revenue attribution
• Unified customer profiles for smarter targeting
Pricing
Free plan available (up to 250 profiles)
Starter – $20 per month (for ~251-500 active profiles)
Growth – $45 per month (for 15,000 emails)
Enterprise – Custom pricing for large contact lists
In case you have a WordPress site and want an inexpensive emailing solution for marketing that keeps things simple and at a low cost, MailBluster should be on your list of options to consider. It operates via SMTP providers (such as Amazon SES) and connects with WordPress through its plugin in a way that you can do newsletters dispatch, lists management, and a rudimentary level of automation without a high overhead.
What best distinguishes MailBluster from other competitors is its minimal starting price and its pricing according to the volume of the sending that can be changed. You are allowed to have an unlimited number of leads, and the platform is based on a pay-as-you-go method once you make a further upgrade, i.e., you only pay for what you send beyond the free quota. Consequently, it is perfect for smaller websites, bloggers, or agencies having multiple brands.
Key Features
• Native WordPress plugin for list syncing and form building
• Unlimited leads storage so you’re not capped by contact count
• Simple automation and segmentation features (upgrade required)
• No MailBluster branding in your emails (on Pro plan)
• Transparent usage-based send cost so you control budget
• Integrations with major SMTP providers for deliverability
Pricing
Free – Send up to 3,000 emails (MailBluster branding applied)
Pro – $60 per year + $0.60 per 1,000 emails sent (for unlimited leads and no branding)
Enterprise – Custom (for very large sending volumes and multi-brand setups)
Constant Contact is an intuitive email marketing tool that works great with WordPress websites due to its drag-and-drop editor, automated features, and lead generation capabilities. With it, you can add signup forms to your site, divide your audience into different groups, and send campaigns that look great even if you don't have a lot of technical knowledge.
Moreover, its AI and automation features help to simplify the user's work by providing content suggestions for emails, determining the best time for sending the email, and making it easy to initiate behavior-based triggers such as welcome sequences or re-engagement workflows. Therefore, it is a perfect solution for small-to-mid sized businesses that seek ease-of-use and dependable campaign implementation.
Key Features
• Intuitive email editor and ready-made templates
• Automation workflows (welcome series, abandoned-cart follow-ups etc.)
• Audience segmentation and dynamic content for personalization
• Integration with WordPress and major CRMs to sync contact data
• Built-in reporting for opens, clicks, conversions and send performance
• AI-powered content tools and subject-line assistance
Pricing
Lite – $12 per month (starting, up to ~500 contacts)
Standard – $35 per month (starting, up to ~500 contacts)
Premium – $80 per month (starting, up to ~500 contacts)
In case you have a WordPress website and are looking for a marketing tool that combines email, SMS, and automation in one place, then Omnisend would be a good choice. It works smoothly with WordPress and enables you to capture leads with forms, create journeys related to website behaviour, and dispatch campaigns across channels with a few clicks.
Omnisend leverages automation and behavioural triggers to make your marketing smarter. You can send emails based on user actions, integrate SMS and push notifications in the same workflow, and segment your audience for more relevant messages. For WordPress-site owners focused on growth and conversions, it offers a streamlined path from interest to purchase.
Key Features
• Email, SMS and web-push campaigns from one dashboard
• Behaviour-triggered workflows and unlimited segmentation
• Drag-and-drop journey builder tied to site activity
• WordPress and WooCommerce integrations to sync user data
• Real-time analytics and channel attribution
• All features available even on the Free plan
Pricing
Free – $0 per month (up to 250 contacts)
Standard – $16 per month
Pro – $59 per month
Enterprise – Custom pricing
Finding the right email marketing software for WordPress depends on your goals, budget, and the level of automation you need. Each tool in this list offers unique strengths, from Mailmodo’s interactive emails to HubSpot’s all-in-one CRM power. Whether you’re a blogger, entrepreneur, or business owner, the right platform will help you connect with your audience more effectively and drive consistent growth through smarter, data-driven campaigns.
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Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself
