10 Best Email Marketing Tools for SaaS Businesses in 2025
November 3, 2025
For any SaaS business, email marketing isn’t just about sending messages; it’s about building strong relationships, guiding users, and driving growth. The right tool can help you automate onboarding, boost conversions, and stay connected with your customers effortlessly.
There are numerous platforms providing automation and AI features, which make the selection of the right one a difficult task. This guide reviews the top email marketing tools for SaaS, emphasizing their features, AI capabilities, and pricing to help you in selecting the best one for your business.
If you happen to own a SaaS company and need an AI email marketing platform which makes your job simple rather than adding more work, then Mailmodo should be on your radar. The product is designed for the teams that do not want to limit themselves to just sending campaigns, in fact, it allows you to automate, personalize, and convert leads with zero effort. Don't see it as just another tool, rather as your smart co-pilot for emails.
Mailmodo’s AI-powered features help you understand your audience better and write smarter campaigns faster. From auto-generating email content to optimizing send times and predicting user behavior, it brings data-driven precision to your marketing. For SaaS growth, that means sharper targeting, higher conversions, and more meaningful engagement without manual guesswork.
Key Features:
Pricing:
Free plan: $0/month
Lite plan: $39/month
Pro plan: $99/month
Max plan: $249/month
HubSpot could be your ideal partner if your SaaS business is growing rapidly and you are looking for a one, stop solution. It is not only an email tool but a complete ecosystem that is built to handle your leads, automate follow-ups, and track the performance at every stage of your marketing funnel. There is no need for you to keep changing platforms as you can do everything from email to CRM to customer support in one place.
Where HubSpot really shines is the way it cleverly integrates data. It gives your team a clear view of the entire customer journey starting from the first time the customer visits the website till the renewal. For SaaS founders who want to align marketing, sales, and customer success, HubSpot’s automation and analytics make it effortless.
Key Features:
Pricing:
Free: $0/month
Starter: $65/month
Professional: $324/month
Enterprise: $720/month
Mailchimp is an old timer in the field of email marketing, and it has been quite successful all these years, mainly because it is user friendly, reasonably priced, and feature rich with the features that make the whole process of email marketing more fun than a chore. If you are a SaaS startup aiming at quickly getting your campaigns up and running with minimal setup, Mailchimp would be a reliable place to kick off. Its straightforward interface and plug, and, play templates make it very easy to send out emails that look professional.
Nowadays, Mailchimp is no longer just a simple email tool but an AI driven platform for email marketing evolved from the days of yore. Its AI can do a lot of things like helping you forecast customer behavior, suggesting the best time for sending emails, and even creating content. For SaaS teams who value simplicity yet want to have intelligent automation and insights, Mailchimp strikes a good balance between power and ease.
Key Features:
Pricing:
Free plan: $0/month — up to 500 contacts
Essentials plan: $13/month
Standard plan: $20/month
Premium plan: $350/month
If personalization and automation are high on your priority list, then probably ActiveCampaign would be the right choice for you. It is a product geared towards SaaS teams that no longer want to send out generic emails but rather want to build experiences which actually give the impression of being one, to, one. In fact, you are able to outline customer journeys in detail, run follow ups automatically, and warmly nurture leads with absolute accuracy, without losing the human and relatable element in your campaigns.
What really makes ActiveCampaign stand out is its AI-powered automation and predictive capabilities. It learns from your audience behavior to send emails at the right time, choose the right content, and even score leads based on engagement. For SaaS businesses aiming to scale efficiently, it’s like having a data-savvy teammate running your marketing behind the scenes.
Key Features:
Pricing (billed annually):
Starter: $15/month
Plus: $49/month
Pro: $79/month
Enterprise: $145/month
Drip is the go-to-chice for SaaS and eCommerce businesses that desire a combination of automation and a personal touch. The company centers its efforts on the empowerment of you to establish deeper relationships with your users rather than merely pushing promotions. By using its neat interface and visual workflows, you can effortlessly figure out customer journeys that are considerate and relevant, not mechanical.
Essentially, Drip is outstanding because it incorporates data and AI in every communication to make it highly personalized. It adjusts to user behavior, purchase patterns, and engagement so that you can send the right message at the most ideal time. For SaaS companies that care about retention and lifetime value, Drip’s smart automation feels like magic in action.
Key Features:
Pricing:
Free trial: $0 (14-day trial)
Basic plan: $39/month for up to 2,500 contacts
Growth plan: $154/month for 10,000 contacts
Pro plan: $289/month for 20,000 contacts
Enterprise plan: Custom pricing for 100,000+ contacts
In case you are a SaaS newcomer and are looking for a simple yet efficient tool, MailerLite can be compared to that dependable friend who makes marketing seem like a breeze. The platform is perfect for teams which through numerous options will not get lost but rather find a neatly designed, easily automated and effective result, packed way of working. So, if it’s onboarding sequences that you’re sending, or feature updates that you’re announcing, MailerLite is the tool that allows you to keep everything at a glance and work in a straightforward manner.
Despite its simplicity, MailerLite has started weaving in AI-driven tools that make campaign creation even smoother. Its AI email generator helps you craft copy faster, while smart segmentation and analytics make it easier to understand what resonates with your audience. For startups and small SaaS teams, it’s a great balance of ease and intelligence.
Key Features:
Pricing:
Free plan: $0/month — up to 500 subscribers & 12,000 emails
Growing Business plan: $10/month for 500 subscribers
Advanced plan: $20/month for 500 subscribers
Enterprise plan: Custom pricing for 100,000+ subscribers
If your SaaS business is all about affordable and versatile solutions, then Brevo may be just what you need. It is a tool that is often described as being easy to use for beginners, yet it has enough power to handle complicated automation. There is no problem if you want to use one tool for both marketing and transactional emails, which is a great bonus for SaaS platforms that have to send everything from newsletters to password resets.
Also, Brevo didn't stay behind and decided to go all the way with AI to make it an even smarter AI email marketing platform. Their AI based tools enable the optimization of the sending times, make the content more individualized, and enhance the deliverability without you having to do it yourself. For SaaS teams that are ailing to grow and are tight on budget, Brevo is just the perfect combination of ease, automation, and intelligence.
Key Features:
Pricing:
Free plan: $0/month — up to 300 emails per day
Starter plan: $9/month for 5,000 emails
Business plan: $18/month for advanced features
BrevoPlus plan: $499/month for 150,000+ emails
Enterprise plan: Custom pricing for large-scale needs
Moosend is definitely one of those undiscovered jewels that you should take the time to check out if you need an inexpensive but still feature-rich email tool for your SaaS. It’s a super, light tool, intuitive, and for the price, it’s quite surprising what it can do, a startup or a small team of 5, 6 people will most probably find it perfectly adequate. Along the same lines of thought, automated email journeys, personalized campaigns, and performance tracking can be done in a snap without feeling intimidated by the fact that the tool is complex and requires a lot of learning.
The thing that makes Moosend so special is the way it is silently embracing the AI domain. As an AI, driven email marketing platform, it accomplishes this by providing smart suggestions and giving deep insight into user behavior, which in turn helps the targeting and timing to be more accurate. In case you are a SaaS marketer and you want to have precision and simplicity in one bundle then, Moosend delivers exactly that — no fluff, just results.
Key Features:
Pricing:
Free Trial: $0/month — 30-day access to full features.
Pro plan: from $9/month (for ~500 subscribers) with unlimited emails.
Moosend+ (custom plan): Custom pricing for advanced features/add-ons.
Enterprise plan: Custom pricing for large-volume/enterprise needs.
In a situation where your SaaS business depends heavily on data and personalization, Klaviyo could be an ideal match for you. It is designed for teams that are eager to convert customer insights into relevant, timely communication. With Klaviyo, each email seems to be more of a convenient nudge rather than a random blast, this is because of the intelligent usage of customer data and automation.
As an AI-driven email marketing platform, Klaviyo is not limited to merely basic automation. Its AI can foresee user behavior, provide the best sending times, and even adjust the content automatically if it gets changes from the user. For SaaS marketers who are in need of advanced personalization but without the burden of a technical issue, Klaviyo is a great mix of intelligence, simplicity, and good results.
Key Features:
Pricing:
Free plan: $0/month — up to 250 contacts & 500 emails
Basic plan: $20/month for 500 contacts
Growth plan: $150/month for 10,000 contacts
Pro plan: $1,380/month for 100,000 contacts
Enterprise plan: Custom pricing for large lists
If you are a SaaS startup that is in need of professional email marketing but want to keep your budget intact, Sender is a great option. It is straightforward, quick, and designed to assist you in reaching out to your audience effectively within a few minutes. No need to be a designer or an automation expert, Sender’s neat interface and the availability of the templates that can be used directly from the store make it easy to be attractive from the very beginning.
What essentially is making Sender be distinguished from the other is the way it is turning out to be an AI email marketing platform. Its AI tools help you conceive subject lines, personalize messages, and analyze performance to maximize engagement. For SaaS teams that are focused on growth and retention, Sender is a simple, smart, and affordable solution all rolled into one beautiful package.
Key Features:
Pricing:
Free plan: $0/month — up to 2,500 subscribers & 15,000 emails
Standard plan: $10/month for growing businesses
Professional plan: $20/month with advanced features
Enterprise plan: Custom pricing for large-scale needs
Finding the right email marketing tool for your SaaS isn’t about choosing the most popular name — it’s about finding what fits your workflow, audience, and goals. Whether you value AI automation, strong analytics, or ease of use, each platform offers something unique.
Start small, test different features, and see what drives the best engagement for your users. With the right tool in place, your SaaS can turn emails into powerful touchpoints that onboard, retain, and delight customers every step of the way.
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Mailmodo is an email marketing tool, powered by AMP Emails, enabling users to create & send app-like interactive emails to improve conversions.
This allows your users to
- Book meetings
- Submit quizzes
- Take polls
- Share reviews
- Take NPS & CAST surveys
and much more all inside the email itself
