Looking for new ways to do keyword research? Here are some lesser-known methods that could give you an edge when looking for great keyword opportunities. These methods will help your website stand out from the crowd. Read on:
The Ahrefs content explorer is a great place to find newer keyword opportunities based on recent content that's getting some good organic traction. To start:
Next, look at:
From the above 3 results alone there are 2 standout keywords:
Digging a bit deeper into both articles, you'll find a whole range of other target terms, along with popular product keywords such as "durable plush toys and "doggle bubbles".
Now I'm sure you might find all these keywords in a standard search for "dog toys" using any third party keyword research tool, however, with this method, you can uncover high authority content that has been published recently, along with the associated keyword targets.
This will give you a great list of timely, relevant and unique keywords to shape your content around, and that is what keyword research should be all about.
Local keywords go far beyond "near me" and "service in (insert your suburb)".
Topically and geographically relevant keywords can be a goldmine for traffic, and a great way to find these quickly, based on what Google is deeming topically and geographically relevant, is via the Google Assistant.
This is how to do it:
This also works for generic terms, such as "dog toys".
Explore the cards the Google Assistant returns. Again you'll find these closely match a typical Google search, but there can be extra localized terms in there.
Sitemaps are treasure maps for SEO. They list all the URLs that a website wants search engines to crawl, making them a goldmine for competitor analysis.
With sitemaps, you can get a view on more than URLs. With a bit of work in breaking them down, you can walk away with an incredible list of keywords.
Sitemaps are typically easy to find. Here's what to do:
The best place to start with this is post-sitemap files, if the website is on WordPress. This is because it'll give you a URL list of all article content on a website, which is often SEO-led.
If that isn't available, look for a 'sitemap_index' file to see how websites have segmented their sitemaps. Big ecommerce sites are likely to have product and category sitemaps for example.
Now that you have your site maps, here's what to look for.
Looking for patterns is one thing, but we can take that further with a few short steps to turn URLs into keywords. This is how to do it:
These methods are somewhat more laborious than using a typical keyword tool, but the little bit of extra effort can definitely pay off. Have a go at each method and you won't be disappointed in what you find!
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